Fashion – Melbourne

Australian designer label to take you to the coast and the journey of today. Monica Blaauw, originating from Western Australia seeks freedom in the clothes she creates, the pieces have a free- spirited feel and bohemian style, keeping the individual garments simplistic and easy to work with for tasteful and elegant women. We believe the styles should make us feel confident and not provocative. The name Blaauw originating from her Dutch heritage, meaning blue, the colour of peace and tranquility. We do easy going designs, combinations of bold and neutral colours and a balance of natural and synthetic fabrics . . . So let your hair out, feel the warm earth beneath your soles and be your confident self.