Accessories – Atlanta

The idea for C4 was born above the bustling streets of Shanghai, where 4 American friends shared a small apartment. Discouraged by the U.S. recession, these friends had decided to put their college Chinese classes to use by moving to China and diving straight into the culture. At heart, all 4 shared a thirst for adventure, a thirst to immerse themselves in all things China, from the busy streets during the day to the booming clubs at night. And all 4 shared a common problem: their belt selection seriously cramped their style. As easy as it was for them to find a killer watch or the perfect kicks for their trips to the local market or the raging clubs, they always had to compromise with a boring leather belt. They look to fashion, to music, to all things fresh and clean, for inspiration. The 4 roommates realize they all own watches with flexible bands, made from a recyclable material known as TPE plastic. They started a revolution that gives each individual almost unlimited freedom to dress as they want, while at the same time allowing the individual to give back to the world around them. And so we’ve come to uncharted territory. But for the 4 friends who\'ve always loved adventure, this is where the fun begins. C4 is leading the charge into a brave new world where individualism in style and elevated social consciousness unite.