Fashion – Washington, D.C.
In 2003 the idea for a new American lifestyle brand began. The line's concept embodied Chris' lifestyle and influences. The culmination of his experiences lead to a line that takes various streetwear aesthetics, infuses it into classic staples of American sportswear, and gives them a well tailored construction and fit.
The brand experienced more than it's fair share of growing pains over the last decade but Chris' vision remained steadfast. Using his educational background in apparel design, real world experience with product development, and working the frontline of fashion from boutiques to large specialty retailers Chris decided to step out on his own. Striving to make the brand known for pieces that people can make their own his focus was to steer clear of the bells and whistles. The brands notoriety was dependent on it's core values of individuality, thoughtful attention to design details, quality construction, great fit, and a classic American feel.
Through the trials of building a brand Chris - a graduate of Florida State University College of Human Sciences (Apparel Design) - turned his college buddies, who had become his customers; into his business partners to help organically build the CHRiS CARDi brand.
Focusing his vision to have the brand primarily sourced and manufactured in the USA to accompany the American aesthetic had become the driving force. To become a true American lifestyle brand from concept to market.