Fashion – Calgary
DIAMONDS IN THE ROUGH ORIGINALS (D.I.T.R.O) is the moniker and life passion project of Calgary designer, Sam Mendoza. This passion project stemmed from Mendoza’s life experience working in mental health services at the Centennial Centre of Mental Health & Brain Injury in Ponoka, Alberta where she grew up.
Since founding D.I.T.R.O, Mendoza has strived to raise awareness for charitable causes that she believes are worthy of attention. She personally collaborates with charities, fashion designers, artists, entrepreneurs, and local businesses to raise proceeds and awareness for social issues that impact communities throughout the world.
Through designing and producing small-batch, curated editions of charitable streetwear and accessories, Mendoza has established and grown D.I.T.R.O on the basis of giving back to the community in her own original way. She is fueled by the motivation to bring together a love for streetwear fashion and graphic design experience to carry forward her goal of ensuring every human being is reminded that they are worthy of love, hope, support and the right to pursue their passions in life.
D.I.T.R.O is about making a positive difference in the world, one charitable edition at a time, under Mendoza’s own #BeOG #DoGoodInYourHood movement.
D.I.T.R.O is proudly designed + printed in the #YYC.