DO.GROUP DESIGN

Accessories – Austin

We didn\'t set out to start a bag company - in May 2013 we just wanted to graduate. After five years of architecture school, Megan and I had nearly completed a rigorous design curriculum - one that included professional residency internships in Austin and New York City. And, fortunately for us, we were each offered a position upon graduation. Our minds were everywhere but our last design studio. But that all changed when we started chasing an idea: a reusable bag that didn\'t suck. By our final pin-up we were close. We had a prototype made of a material thin enough to be cut by a razor, yet strong enough to resist any further tearing. Our classmates were dubious. \"Let\'s see if it holds Karl,\" my friend Wes said flatly, and without hesitation all 25 pounds of Karl the Dog was lofted into a perfect teardrop bundle. The material didn\'t give. Over the next year we never stopped working. By September, after testing dozens more prototypes, we finalized our design. Today we are finally offering our product, and we have realized we will never be done learning by doing. And that\'s a good thing! With each challenge we\'ve come a step closer toward our goal of empowering young designers with the knowledge to bring their products to market. We hope you\'ll join us on this adventure as we continue to put one foot in front of the other in order to give design to the world. Design needs doing!