Elbow Grease

My name\'s Kane and I started Elbow Grease about 18 months ago. Its been a journey to say the least in getting this far. I\'ve wanted to do this a lot longer and one problem i had was wanting to cater to everyone, i soon found out this couldn\'t be so i chose a niche that combined my love of fashion and bodybuilding. It has been a home business that i juggle with my full-time job as a Support Worker. The label has been a dream for quite some time and i am almost set up to have all my pieces printed and embellished in-house to have total creative control over my work. There has been a surge in the fitness industry over the past couple years and with that, a lot of fitness based clothing labels and my main goal is to bring out designs that are fresh, different and more thought provoking then whats typically seen.