MoCK The Label

Fashion – Brisbane

The world today asks men and women to, “be comfortable, but dress to impress, be thin but curvy, be confident in your skin but hide your insecurities behind makeup”. The world of modern fashion attributes photo shopped images of unrealistic, utopian ‘beauty’ to how you should look to be considered beautiful. We say follow the notion of our name, MoCK fashion, MoCK the norm, MoCK the ideals of those who say, who and what you should be. Live with whole hearted execution to being passionately present and evoke all your senses, inhale and exhale your perception of how the world should be, just for you. We wish to empower confidence in mental beauty which transcends into physical beauty. Embrace your little differences you see as faults, these are the parts that make you that much more unique, that much more beautiful. So raise your middle fingers to the world and how it says you should be and how you should look. Be different, be weird, be unique, be rough and classy, just be whoever you deem yourself to be with unquestionable honesty and authenticity.