ECO: Pull My Daisy — A Lesson in Upcycling

On a recent afternoon, while awaiting the arrival of a dear friend in Silverlake, I found a moment to walk down to a few clothing boutiques in Sunset Junction. Pull My Daisy was the first store I decided to peruse. What a find!

 

 

 

 

 

 

 


I noticed a few sweaters that seemed to have sewn on elements and I decided to ask the girl behind the counter (who happened to be the owner) if there were eco-oriented fashions in the store.  Although most of the fashions are not made of eco-friendly fibers per se, the store does showcase designers that either recycle or upcycle materials into their fashions.  Upcycling—for those who are not familiar with the term—is the process of converting waste materials or useless products into new materials or products of greater use, value, or quality.  

My personal favorite upcycled picks from Pull My Daisy: a hat made of recycled cashmere and some chic recycled, tie-bracelets.  I also found a cuff I loved.  Most cuffs seem to be made of leather but this one was vegan, perhaps made of a crochet.

Pull My Daisy mainly features local fashion designers that create in small batches.  I was assured 90% were small batch crafters which are less energy intensive than clothing lines created in mass production.  Local design also cuts down on the carbon footprint.