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// Tuesday, April 19, 2011

FASHION: Amanda Howard

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Fashion has always been involved in my life, so it only made sense to pursue it as a career. I started out making dresses for school dances, because I couldn't find what I wanted in stores, I would just wrap some fabric around me, cut and sew. Somehow that turned into me putting on 2 fashion shows in my junior and senior year of high school. I designed and made over 40 dresses that were then auctioned off and the proceeds went to Children’s Villages. I had always known I wanted to go to FIDM, but I spent some time at Long Beach State studying Fashion Design and Merchandising.

At FIDM, I joined Phi Theta Kappa, an honor society, and spent quarters at both the Los Angeles and San Francisco Campus. I maintained two internships, at Unger Fabrik, and Carrie Amber Intimates while being a volunteer dresser at John Doe Jane Doe, Macy’s Passport, and many other Fashion Shows. Then in Winter of 2009, I was included in The Met’s first annual fashion show in Los Angeles benefiting New Leash On Life. Throughout my time in school and out, I have been teaching a free afterschool fashion design course to elementary school students at Saint Paul School.

I have been freelancing for companies such as Prima Jiva, National Shirt Works, and Pima Direct.  Once I graduated, I started Exception Designs which is a brand based on being the exception, not the rule. When your chances are 100 to one you have to believe you are that one. My inspiration comes from nature and I follow the philosophy "boy meets girl." This guides my designs ... it represents the butterflies you get when meeting someone for the first time, coming up with uncommon marriages in fabrics and patterns, and using some of the tailoring in men's fashion in a woman's world. I design to help people bring out the inner beauty inside all of us. Namaste.

- Amanda Howard

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