Fashion – Miami
English-Spanish Clara Lago began Pitusa in 2010 while finishing her degree in international relations. Clara saw a void in the market that provided everyday fun and comfort at an affordable price.
Pitusa is Clara’s father’s nickname for her, it means in Spanish “cute, funny, little girl”. Clara was born in the U.S. but grew up in London, and moved to Miami at 18, where Pitusa is now based.