Fashion – Toronto
THE STORY
In 2015 a young designer from Toronto named Ahniel Lee created Povrich Apparel.
At a young age Lee always knew he wanted to be a fashion designer. Lee always had a keen eye for fashion and attention to detail thus started to become very interested in streetwear.
At the age of 18 Lee started to create custom pieces for himself. These 1 off pieces grew a great amount of attention with his friends and family which lead him to start styling his friends and stand out as an aesthetic influencer among his peers.
This small dream turned into his first men & women urban streetwear collection; Povrich Apparel.
In 2016, celebrities such as Zoey Dollaz and Swae Lee could be spotted wearing pieces from Povrich Apparel. Over the course of a few months Povrich Apparel began showcasing in sold-out fashion shows for Windsor Sports Weekend, Panorama Fashion Show and was featured in various media outlets.
This self-taught designer, who was inspired by the struggle he was brought up in and his desire to create dope apparel continues to rise to the top. His motto "always remain humble as you glow"
BELIEFS
“Povrich Apparel is a work of art worn on the body of a walking canvas"
In each and every garment, countless number of hours are spent making sure graphics are perfect, the item is detailed and constructed perfectly and the fit is flawless. This can be seen in nearly every design which gives the product an unmistakable aesthetic.