VICTROLA

VICTROLA is aimed for the young, confident woman that is daring. This free-spirited woman is a trendsetter, thinks outside of the box, and tends to stick out of the crowd. After a long day at work, she enjoys a girl\'s night out on the town where she can indulge in a good cocktail, listen to great music, and probably get into some trouble. Amongst her friends, she is known to be a man-eater as she entrances men and wraps them around her little finger. She knows who she is, doesn\'t care what others think of her, and naturally draws attention. Above all else, the VICTROLA woman is fearless. VICTROLA came to be in 2009 as the alter ego of it\'s designer, Lauren Cram. She feels that there is an alter ego inside of each of us that is just screaming to get out. VICTROLA just happens to be hers. At the age of 2, like many little girls, began taking dance classes to embrace the idea of being a ballerina. Between the arabesques and plies, she enjoyed dancing but found it more exciting to dress the part. With the love for movement, self expression, and excitement she found in dressing up as any given character on any given day, it was no surprise that Cram came to be involved with fashion.