"Exquisite & Elegance" is the cornerstone of EMEL and it is a fashion label that aspires to realize women's fashion goals. Armed with positive attitude that seeks nothing but perfection, Michelle Liu is the very designer strive to realize EMEL's fashion philosophy -- give every woman the exclusive right to be exquisite and elegant.

In a recent interview by CYH Magazine, Michelle describe the kind of women meant to pair up with her designs are those who "are not afraid to demonstrate the bests in themselves and inspire others to do the same".

Michelle believes that ideal society is not free of stereotypes, but a society where we respect each other's differences and be proud of our own.