Jeff Zimpel / Create Space MKE
Jeff Zimpel / Create Space MKE Profile Picture

Jeff Zimpel / Create Space MKE

Visual Art – Milwaukee, WI

I seek to understand the underlying ideas of Milwaukee so that I might conjure visions of the future of the city based on the powerful perspectives of the movers and shakers I meet. To begin my process I look to a simply-worded question: What Does Milwaukee Look Like? This sprawling theme is tempered by a focus on the "issues at hand" (Race, Space, Gender, Transportation, Work, Entertainment, Leadership, and Education). Through observing the city strategically, I aim to get myself into the right rooms with the right people, who will point me to the innovative people, places, and ideas forming our time and place. This leads to an endless well of ideas and subject matter to explore. The method of "observation at the forefront of design" is a pillar of my creative process. This process has worked well to coalesce my skills and interests - specifically, as an educator, artist, graphic designer, and philosopher. ...more