Fashion – Houston
Created and designed by Tonia Wells, Mocha Tonez is designed to fit the needs of a niche market. As a pear-shaped woman, she experienced challenges in obtaining clothing proportionate to her body shape. Pear-shaped women are smaller in their bust area than in their hip and butt areas, thus the term “pear-shaped”. This makes it difficult to find clothing to adequately fit their shape. In sharing her personal challenge, Tonia discovered that this mainly impacted women of color, mainly African American, Hispanic and Indian women, hence the name Mocha Tonez. The purpose is to provide clothing that eliminates the need to spend additional money on alterations after purchasing from a retail store.