Fashion – Gold Coast

We are a surf label focused on the preservation of the beautiful natural world. Our project is to infuse style and simplicity with new sustainable methods to develop our gear. Through this our aim is to make people conscious of the impact they have on the environment due to the choices they make. Born in Victoria 2011, the word Panamuna means ‘OCEAN’ and comes from Modern Murri, an Aboriginal dialect. It seemed a logical choice, as the founders of Panamuna have a deep and personal connection to the ocean and are active in the conservation of all things linked to it. Based today on the picturesque Tweed Surf Coast of Australia, Panamuna has a clear vision of the obligation we all share to preserve the natural wonders of our world.