D

FOUNDED IN 2023 BY DAWSON DE SOUSA KNOWN AS “D” ATELIER DSD BELIEVES THAT INDIVIDUALITY IS THE DRIVING FORCE BEHIND INNOVATION AND HUMAN POTENTIAL. THROUGH THIS ETHOS - DSD SEEKS TO REDEFINE WHAT IT MEANS TO BE A CREATIVE INDIVIDUAL IN TODAY’S SOCIAL CLIMATE. BY EMBRACING THE DISCOMFORT OF INTROSPECTION - OUR CLOTHING AIMS TO BRIDGE THE GAP BETWEEN THE INDIVIDUAL SUBCONSCIOUSNESS AND THE CONSCIOUS MIND. GUIDED BY MODERNIST DESIGN PRINCIPLES - WE VALUE PUSHING THE BOUNDARIES OF WHAT A GARMENT CAN BE WHILE REMAINING TRUE TO THE ORIGINAL FUNCTION. DISTRESSING AND AGING PLAY A MAJOR ROLE IN OUR ATELIER AS WE BELIEVE THAT OUR CLOTHING SHOULD REFLECT THE RAW AESTHETIC OF NAVIGATING THE SOCIAL SPHERE. WITH A DEBUT WINTER COLLECTION IN 2023 OUR BRAND CONTINUES TO REDEFINE WHAT IT MEANS TO BE YOURSELF IN A WORLD WHERE SAVING FACE IS THE ULTIMATE GOAL.