To provide independent artists within the first 10 years of their creative career with the tools, resources and exposure needed to inspire and cultivate creativity. RAW ventures to provide the platform for these artists be seen, heard, and loved.

RAW showcases indie talent in visual art, film, fashion design, music, performance art, hair and makeup artistry, and photography.

RAW is a fun and alternative way for artists to showcase both to their local community and the world-at-large.
We are not your average art show. We are loud, colorful, creative, and all about our artists. We are RAW.

RAW currently operates in over 60 cities across the United States, Australia, Canada and the UK!


Every other month, our RAW Directors in cities across the world hand-pick and spotlight local artistic talent in visual art, fashion design, film,music, performance art, hair & makeup artistry, and photography through local eclectic RAW events. With artists from all genres in each showcase, RAW events come together to form an amazing one-night circus of creativity.

What can you expect when attending a RAW Showcase? You'll experience an independent film screening (usually a short, webisode or music video), a pop-up gallery featuring several independent visual artists and photographers, fashion shows from up-and-coming local designers, live musical performances, vendor booths featuring local artisans and accessories designers, and live performance art. You'll get a little taste of everything. Combine all this creativity with drinks, fun, and good company!

To enjoy the RAW experience in your city:


OUR ONLINE WORLDWIDE COMMUNITY is designed to showcase our RAW artists online and internationally. hosts a plethora of online profiles — exclusive to our RAW artists. is open to the public to view, however, the site profiles and perks are reserved for only selected RAW artists.

RAW artists are able to connect with other RAW artists, post photos, videos and music and promote upcoming projects. We also host what we call our RAWk Wall, where art gets down to business. This portion of the site consists of exclusive art-to-business opportunities for our RAW artists to participate in.


In 2003, a small-town girl graduated high school and moved to Los Angeles. Heidi Luerra's only wish was to pursue her life-long dream of becoming a fashion designer. Not wasting any time, she started her own clothing line. She soon realized that she was just one small fish in a very big pond. She sold her pieces at swapmeets on the weekends while going to school full-time, working part-time and interning in the fashion district.

After a while she thought ... "there's got to be a better way to get my work out there."

Surrounded by new friends and talented people in art, music, performance and film that were facing the same plight -- she decided to take matters into her own hands.

In 2005, Heidi Luerra threw her first multi-faceted showcase in Los Angeles. After much interest from the community, she found her calling -- to create a platform for the many talented budding artists out there.

In 2009, equipped with a mission of bringing tools and resources to artists, RAW was born. After the first RAW event, a local web developer, Matthew Klahorst approached Heidi about combining these art events with an online community for artists. From this collaboration came the next evolution of RAW --  promoting artists both online and offline.

In 2011, they decided to take the concept beyond Southern California, to the cities across the United States. In July 2012, RAW made its first international debut in Australia. In 2013, RAW opened additional locations in Canada and the UK. Years since its start, RAW is now hosting events and showcasing independent creatives in over 70 cities across the world.