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Beneduci Shoemakers

San Francisco, CA

ABOUT

I was in advertising as an award winning creative, capturing Gold at the Cannes Festival. As the internet grew I found myself staring at a computer and not creating anymore. I decided I needed to make something. Boots has long been a passion, so my mission was clear, to be the best new shoe brand in the US and to reveive shoemaking locally made and sourced in San Francisco and California. In 2010 I attended what I consider the best shoe school in the world, ARS Sutoria in Milan, and embarked on this fun, crazy and incredibly rewarding journey. Now I make shoes for people who see the value in something made especially for them.






INSPIRATIONS

Machinery from the US industrial age. It never breaks.The state of Ohio, they make everything. People who say "Yes, you can do it." Fine Art Painters, they keep pushing and can't stop because making art is in their blood. Technology: I love my Mac and iPhone. The Radio, I get so much relevant info from listening.






FAVORITE THING ABOUT RAW

Building a campfire and the smell of a pine forest.






MAKES MY WORLD GO ROUND

Traveling to Europe. A big dry red wine. Meeting new people. Living in San Francisco. Ameoba Records. A perfect fitting pair of boots.